OUR FURNITURE MANUFACTURING STRENGTHS

FurnitureRoots is a direct factory supplier of bulk furniture based in Coomera, Daintree. Strictly speaking, we're an off-shore manufacturer but after a slew of successful projects, positive responses from our clients, and a growing request for local presence from our clients, we've recently begun our operations in Australia in full swing 

Our factory unit is based in the south east asia [See the map below], and we regularly sell containerloads of furniture to furniture stores, furniture wholesalers, furniture buying agencies and traders in the ANZ region.

However, our specialty designs are also favored by several commercial businesses in the country who're more comfortable with a local presence, who wish to avoid the hassle of having to undertake import procedures themselves.

To be able to effectively serve such a client base, over the last couple of years, we've studied the market tastes, market opportunities, and the most viable business models to be able to sell our specialty furniture throughout Australia

FurnitureRoots' specialty is working fully handmade or partially hand-made furniture in "period" or "themed" designs. Some of the most popular designs that we sell in Australia include our provincial french furniture and our vintage furniture  

Apart from these a good chunk of our furniture catalog also has a wide range of generic furniture designs made in solid wood and engineered metal as listed below

Thanks to the availability of skilled, low-cost labour, availability of high-quality raw materials and semi-finished products and furniture machinery to work our range of designs, we've specialized in all sub-variants and rustic furniture as well as industrial furniture.

Over the course of the last 2-3 years though, we've been focusing exclusively on trying to blend modern furniture styles with traditional craftsmanship to result in some striking and awe-inspiring furniture styles that sell themselves

Owing to the high standards for commercial furniture, all the raw materials and final furniture pieces also go through a rigorous Q&C and testing process so that can withstand the harshest of conditions and last a lifetime

Wooden furniture, particularly, solid wood furniture is rather popular in Australia. Unfortunately, furniture made locally from Timberwood is quite expensive and the lack of proper infrastructure, talent pool, and prohibitively high labor cost make domestic manufacturing quite difficult. Thankfully, Acacia wood, Mangowood, and Rosewood are among the most popular wood species used for making furniture and the location of our manufacturing unit makes the availability of such wood species and artisans who know exactly how to work this wood species quite simple and straightforward

To provide maximum convenience to our customers, we work with them either through a direct export model (recommended for large export projects) or through a local distribution model (recommended for small projects), wherein we either supply through our on-shore partners or import them on your behalf

For commercial projects on a tight budget, we also suggest engineered wood furniture made from either plywood & MDF for the non-critical and non-seating furniture pieces. They're reliable and they're a great way to keep cost in control by compromising on aesthetics

Apart from working cast iron-based furniture that is heavily used for commercial projects and outdoor furniture for residential projects, we've created some stunning furniture made in steel. To create some jaw-dropping designs in mid-century, art deco, and art nouveau styles, we make steel furniture for commercial hospitality businesses first as they are some of the most demanding clientele in terms of designs. After successful testing runs, we add them into our catalog to bulk manufacture and sell them for residential use to furniture traders and retailers. as well

There's simply no substitute for metal furniture in modern finishes and blended with traditional craftsmanship. From polished brass for a deep contemporary and glossy interiors to brushed copper for an antiquated styling cue for your furniture, metal based furniture is simply to adaptive and there's high demand for craftily made furniture out of such finishes in the ANZ region